Last-mile logistics: why the last mile decides customer satisfaction

What is the last mile?

The last mile is the route from the depot to the recipient's door. It is the most visible part of the supply chain – and often the most expensive.

Typical problems

• Delays, misdeliveries and unfriendly handovers lead directly to negative reviews.
• Missing proof of delivery makes complaints hard to resolve.

What to look for in a partner

• Dedicated, trained drivers instead of constantly changing temps.
• Proof of delivery by photo or signature.
• Clear contacts and fast response, e.g. via WhatsApp.

Conclusion

A reliable last-mile partner cuts costs through fewer redeliveries and strengthens your brand where it matters most: at the door.